Discover Wisconsin’s Rustic Roads with new travel guide

July 27, 2012

A new and updated publication is drawing attention to the state’s lightly-traveled country roads. The Wisconsin Department of Transportation (WisDOT) is releasing the fifth edition of Wisconsin Rustic Roads.

"The travel guide has always been extremely popular among state residents and tourists alike," said Wisconsin Department of Transportation Secretary Mark Gottlieb. "The booklet includes the location of the state’s current 111 Rustic Roads, along with a description of each route."

Wisconsin’s first Rustic Road was officially designated in 1975. Today, the statewide system spans roughly 640 miles through 58 counties. Unique brown and yellow signs mark the routes, which provide bikers, hikers, and motorists an opportunity for leisurely travel.

"These Rustic Roads showcase the state’s natural beauty, landscape and history," added Department of Tourism Secretary Stephanie Klett. "All travelers need is this guide to get off the beaten path and discover some of the state’s best hidden gems that they might not have found otherwise."

For a free copy of the new edition of Wisconsin Rustic Roads, contact the Department of Tourism, toll-free at 1-800-432-8747 or visit its web site.

For more information about WisDOT’s Rustic Roads program visit the WisDOT web site.

For more information, contact:
Jane Carrola, Rustic Roads Coordinator
(608) 266-0649, jane.carrola@dot.wi.gov

Brock Bergey, WisDOT Office of Public Affairs
(608) 267-3300, brock.bergey@dot.wi.gov