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RIDESHARE - Employer information,
How to build a commuter program

• Develop your program's focus. Is it sustainability, transportation, increasing your benefit package, corporate responsibility, etc.?
• Place the link that explains the focus on or near your company Intranet website home page.
• On your website have direct links to Wisconsin Rideshare, local transit and bicycling information.
• Verbiage on your website should assure your employees of your commitment to supporting alternative forms of transportation.
• Provide Guaranteed Ride Home information. Display your policy and how to access the transportation when a situation arises.
• Promote bike and walk to work days.
• Encourage your employees to track their commutes through their Smart Phone or email. Personal and company-wide reports indicate environmental and financial savings of employee efforts.
  • Radio ad - Commute mode tracker - Employer urges employees to register for Rideshare and track their commute for a free lunch if they reduce their carbon. footprint. Playing time 00:01:00
    Audio transcript (Commute)
• Provide safe and secure bike storage, showers and locker facilities.
• Offer bus passes and have bus schedules available.
• Share TransTalk messages with your employees. Contact Rideshare to receive this FREE e-publication.
  • Sample copy of TransTalk
• Introduce the program with a promotional period, handouts, email blasts, etc.
• Create incentives through prizes, teams, challenges.
• Offer flexible work options. Often a win-win situation for both employer and employee.

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Questions about the content of this page:
Karen Schmiechen, karen.schmiechen@dot.wi.gov
Last modified: October 18, 2012